This case study highlights a collaboration orchestrated between a major motorcycle manufacturer and ICAROS to innovate the retail experience. Creating a phygital experience, the creation of a VR motorcycle simulator, the partnership engaged new customer segments by offering an accessible introduction to riding. It significantly added to the brand experience and exhibition traffic.

This case study explores a transformative collaboration between a motorcycle brand and a toy manufacturer, highlighting strategic and innovative efforts to bridge two distinct industries. The initiative overcame skepticism through careful stakeholder management and co-creative design, resulting in commercially successful products and setting new benchmarks for cross-industry partnerships.

This case study details the implementation of two corporate culture initiatives, #zündholz and #feeldo, within a major automotive corporation aimed at enhancing employee engagement and transforming workplace dynamics. Starting with a smaller scale initiative that sparked creativity and teamwork among 700 employees, the project's success led to a larger initiative impacting 6,000 employees, fostering strong interpersonal connections and lasting cultural change across the organization.

This case study examines a strategic investment in an American motorcycle experience startup, focusing on leveraging digital solutions to enhance the motorcycle industry. The partnership capitalized on emerging consumer demands and digital trends, leading to innovations in rider connectivity and industry perceptions, demonstrating the transformative power of strategic investments and partnerships in reshaping industries.